A few months ago I received a message from Matt saying a friend of his was looking to have a website created for her upcoming clothing/accessory store. We went through a couple of layouts an kept things moving forward on the build. I got an email with the first few images for the site and knew right then it was going to be a pretty fun project to work on. It ended up being fairly tough with all the coding and tweaking needed to get it right, but fun none the less and I’m happy with the results!
Let us know what you think and go and buy some sweat stuff from Absolute Blackout!!!
Congratulations Maddy, very nice work! and to the rest of the Absolute Blackout crew, awesome stuff!
The article refers to the redesign of the Seattles Best coffee companies recent logo redesign, and here is my quick response:
“There has been a ridiculous trend toward ‘clean’ sans serif type styles especially in branding lately… I think a lot of it has to do with how a mark is implemented.. I think the best big company redesigns are those that take into consideration the history of a mark and seek to improve them rather than completely disregard them…
The Seattle’s Best was a very recognizable mark that wasn’t great but wasn’t bad either, it had a more traditional look and was probably a little clunky for modern usage such as web, small sized implementation, mass simplified production, (gradients and gold color 2 difficult things for printing, especially when simplified down to one color processes or just consistency of colors)
I think the new logo jumped too far from the recognition that the company has created with their mark already, and it jumped into a pretty much trendy/clean aesthetic which makes it look super generic, which is not in the best interest if they are looking to remain familiar feeling with the coffee market.. The new mark is very sterile and not something I would be excited to see in the morning when I’m a little groggy.”
Craft Chemistry is a neat little gallery up the street in little italy, syracuse. Tonight they will be showing ‘beautiful losers’ at 7pm
check out the teaser:
I’ll be showing my ever expanding series of birds with the newest fuzzy little guys and prints available for purchase! Check it out at Mr. Smalls Jazz Club in Pittsburgh, PA.
February 20, 2010; 7pm.
Here’s a photo from the last show, which was a blast.
